Salomon94
Free your run.
Motion · Escape
Trail is freedom, not a workout
Uphill culture
The Vault · Trailforge
A vault the Brain learns from.
Feed it references, winning ads, brand principles, transcripts, screenshots — anything you want the agents to internalize. Every brief pulls from here.
Feed the vault
Drop it in — the Brain will remember.
Anything you save here becomes context for every future concept, brief, and script.
Recently taughtSalomon spec sheetNike trail lookbook.pdfKipchoge interview transcript3 competitor reels
Format
8 references
Nike Trail91
Kipchoge doesn't run for time.
UGC · Awe
Legend framing
Athlete-led
Blue Bottle89
Your morning has a soundtrack.
Static · Warmth
Ritual over caffeine
Ritual
On Running88
Dream on.
Motion · Resolve
Persistence poetry
Long-format
Trade Coffee86
A cup you meant to have.
Carousel · Considered
Intent + curation
Editorial
Hoka85
Fly, human, fly.
Motion · Lift
Freedom in motion
Kinetic
Onyx Coffee84
Meet the farmer.
Motion · Trust
Named-origin storytelling
Origin
Athletic Brew82
Run wild.
UGC · Belonging
Community + place
Community