Brand Kit · Trailforge
The one sheet the Brain reads first.
The trail shoe for runners who train in weather, not weekends. Grip-first, 220g, engineered for the second half of the race.
Wordmark
Trailforge
Built for the miles nobody sees.
Category
Performance footwear
Founded
2024
Audience
Trail runners, 24–42, weekly 20+ mi
Palette
Typography
Display / Sans
Bricolage Grotesque · Inter
Voice
How the Brain writes
DirectGroundedA little defiant
Pillars
Pillar 01
Grip
Pillar 02
Weight
Pillar 03
Recovery
Offers
01
TF-1 launch ($185)
02
Free 30-day trail returns
03
Bundle: TF-1 + recovery insole ($215)
Rules of Engagement
Do
- Show real trail conditions
- Lead with grip + weight
- Use runner-first proof
Don't
- No stock studio
- No influencer-y hype
- Don't compare on cushioning